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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Konsumen Televisi Merek Samsung di Kabupaten Tulungagung)
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Konsumen Televisi Merek Samsung di Kabupaten Tulungagung)

27 October 2016 Dilihat 932 Kali
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PT. Samsung Elektronict is Indonesia constitutes big Television firm at The World and has extensive market compartment at Indonesia, nearly all Society circle know samsung's brand in various its product variation kususnya Television. To win business emulation on technological changed era this meteoric one, product quality is not again as trade goods which can at boast because each business agent can make qualified product. One and only attribute which is hard to be imitated is merk that strong. Firm or Product that have strong brand tending easier meets the need and wish correspond to .Dengan's customer perception such,decision making for buy a product becomes really subyektif and at regards by factor that gets intangible's character as ekuitas brand. Keywords : Ekuitas brand, sale decision, and samsung televison brand.



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