PT. Samsung Elektronict is Indonesia constitutes big Television firm at The
World and has extensive market compartment at Indonesia, nearly all
Society circle know samsung's brand in various its product variation
kususnya Television. To win business emulation on technological changed
era this meteoric one, product quality is not again as trade goods which
can at boast because each business agent can make qualified product. One
and only attribute which is hard to be imitated is merk that strong. Firm or
Product that have strong brand tending easier meets the need and wish
correspond to .Dengan's customer perception such,decision making for buy
a product becomes really subyektif and at regards by factor that gets
intangible's character as ekuitas brand.
Keywords : Ekuitas brand, sale decision, and samsung televison brand.